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Thinking of opening a Direct Primary Care or Concierge practice?
Being able to take more time with patients can be a rewarding way to practice medicine. It also has unique challenges. When you aren't in an insurance network, you loose those automatic referrals that help build new practices. According to the DPC Journal*, the top reasons that practices fail are "lack of interested patients" and "marketing costs were too high". * At Broad Reach Marketing, we understand these challenges. We have the experience to help your practice attract patients in a cost-effective manner to ensure your practice will be successful. We can recommend the right positioning and develop a marketing plan that will deliver the best return on your investment of time and resources. We also can advise you on:
Get your practice off to a great start with our free eBook! |
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Why Broad Reach Marketing?
Broad Reach offers practical, effective marketing assistance to help good ideas and organizations grow.
We are marketing experts that have experience in healthcare; small enough to listen and deliver personalized solutions that support your practice goals.
We believe that DPC can make a difference in improving outcomes while lowering costs -- we want to help new practices succeed.
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Why Broad Reach Marketing?
Broad Reach offers practical, effective marketing assistance to help good ideas and organizations grow.
We are marketing experts that have experience in healthcare; small enough to listen and deliver personalized solutions that support your practice goals.
We believe that DPC can make a difference in improving outcomes while lowering costs -- we want to help new practices succeed.
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* Source: “Like so many other service-oriented businesses, the failure rate in DPC within the first year is high. When former DPC Physicians were asked over the past three years, Why My DPC Practice Failed? they tell us at The DPC Journal that “Lack of Interested Patients” is the number one reason they failed. Tied for second and third was “Marketing Costs Were Too high” and “Lack of Business Acumen/Bad Judgement on Their Part.” DPC Journal Feb 2018
Have you opened a direct primary care or concierge practice, but don't feel it's attracting patients fast enough?
We can help you leverage:
- Marketing plans to help increase your patient base
- Patient insights and perspectives
- Referral programs
- Social Media
- Advertising