Working Relationship, Process and Marketing Expertise
I have had the pleasure of hiring Nancy as a Marketing Consultant for Legacy Chiropractic and continue to use her firm, Broad Reach Marketing Services. She is a knowledgeable, insightful Marketing professional; working with her is enjoyable as well as highly productive. Nancy started our project by listening and asking key questions about my practice’s situation and my vision for the future. Using that understanding, she designed and implemented an effective and efficient patient satisfaction survey. After completing the survey implementation, Nancy analyzed the data and presented her findings, which proved highly insightful. After incorporating my inputs, Nancy then proposed a practical marketing process which we are implementing with great success. I would highly recommend Nancy to other health care professionals who are looking to grow their practices.
Dr. John Ballam, Chiropractor - Owner of Legacy Chiropractic
Understands Industry Trends and Advocates New Approaches and Solutions
"As a skilled professional, Nancy has a deep understanding of marketing and broader industry trends. She has an open-minded approach, gathers insights from both inside and outside the organization, and advocates new approaches and solutions. I highly recommend Nancy for her ability to lead initiatives, work collaboratively, and deliver results."
Linda Moore, President at LBM Consulting Services, LLC
Finds the right Approach
"Nancy is very helpful with planning an effective marketing strategy, from research to the appropriate marketing approach for the specific target market!"
Pat Fontana, Writer, Trainer, Speaker -- Owner of Words Working
Creative, Dedicated Marketing Problem Solver
It is a pleasure to recommend Nancy. She is a creative problem solver, an excellent and supportive team member, and she is as conscientious a colleague as I have ever worked with. In my experience, Nancy's particular strengths include:
* She has an excellent grasp of business strategy - can see the big picture
* She quickly sees implications of trends and competitive moves, and is able to translate into actionable programs and solutions (marketing plans)
* She is a creative thinker, but at the same time she is resourceful and practical
* As a project manager, she was particularly effective in driving projects forward while building and maintaining good relationships
Nancy stays tuned into resources and timelines, but she understands that relationships drive business. Bottom line, she is a people person, capable of gaining the cooperation needed to accomplish goals.
William Chesser, VP Business Development and Global Markets
Translates and Communicates Marketing Concepts Into Practical Understandable Applications
“Nancy was instrumental in assisting the project we worked on with her insights in marketing. She assisted the group in identifying the logo that represented the charter of the team. She also helped other members who were not versed in marketing principles or techniques understand them. She has the ability to relate those concepts into terms they could understand.”
Mike Londo, Corporate Technology Leader
Creativity and Working Relationship
“I really enjoyed working with Nancy. Her creativity and ideas contributed to global marketing efforts. I'd work with Nancy again and would highly recommend her to any organization looking for either an all-round marketeer or a product expert.”
Aviva Weinstein, VP of Account Management at Maverick Publishing Specialists
Practical Solutions and Efficient Resource Allocation
While Nancy successfully manages the tactical steps needed to push a marketing project forward, she also enjoys identifying "out of the box" solutions for a customer. Nancy is good at identifying the resources needed for a given initiative and bringing them together while fostering a spirit of creative collaboration. She very appropriately balances the innovative and tactical phases of any project that she is leading.
Cindy James, Process Excellence/Lean Manufacturing - Clearwater Paper Corporation
Organization Development and Business Acumen
Bill is an extremely bright, adoptable and capable organizational development professional with keen business sense and eye to the customer. I have engaged Bill's consulting services both as an organization effectiveness consultant and business partner - I am continually amazed at the depth of his expertise and business acumen.
William Todd, Exective at Itron Corporation
Highly Practical No-nononsense Adaptable Approach for Sustained Measurable Success
Bill MacCreery has been a positive influence and highly valued asset for three projects that I have personally been involved with, encompassing change management, action learning and organizational process / dynamics. Bill was originally retained to develop a customized program for developing high performing teams -- specifically for a Senior Management project. He then adapted this approach for successful deployment to a departmental change management program. Later, he expanded his efforts by developing additional customized content for a critical new product development project kick-off and high performing team development effort. All three of these unique programs have led to sustained, measurable success and overall positive organizational change. Bill's no-nonsense, adaptable and highly practical approach to operational change and action learning is unparalleled in my experience and our organization has benefited greatly in a relatively short period of time. I would bring Bill and his team back without reservation for similar projects as his approach and ability to deliver are best-in-class.
Dr. William (Bill) Daunch, Managing Director and Chief Scientific Officer
Systems of Change, LLC
Blue Cross Blue Shield of North Carolina
Slower Medicine, PLLC
Closure Medical / Ethicon Dermabond
MeadWestvaco Healthcare Packaging
Springer Publishing Company
Ockham Research (CRO)
Lighthouse Learning and Development, LLC