Broad Reach Marketing Services, LLC
Broad Reach Marketing Services, LLC
  • Practical Marketing
  • About
  • Businesses We Serve
    • Healthcare >
      • Direct Primary Care Practices
      • Patient Satisfaction
    • Professional Services >
      • Client Satisfaction Surveys
    • Local Small Businesses >
      • Marketing Your New Business
      • Coaching
      • Customer Satisfaction
  • Contact
  • Blog
  • Resources
    • Website Review
    • Name your new business eBook
    • Starting a new healthcare practice
    • Marketing your Business For Growth
    • Small Business Networking Groups
  • Client Listing and Recommendations
  • Practical Marketing
  • About
  • Businesses We Serve
    • Healthcare >
      • Direct Primary Care Practices
      • Patient Satisfaction
    • Professional Services >
      • Client Satisfaction Surveys
    • Local Small Businesses >
      • Marketing Your New Business
      • Coaching
      • Customer Satisfaction
  • Contact
  • Blog
  • Resources
    • Website Review
    • Name your new business eBook
    • Starting a new healthcare practice
    • Marketing your Business For Growth
    • Small Business Networking Groups
  • Client Listing and Recommendations

Marketing Tips for growing businesses

When You Need More Leads

10/6/2017

0 Comments

 
Need more leads?  
​If the answer is yes, you are in good company.  According to a recent report ​63% of business leaders named generating traffic and leads as one of their top challenges.


Picture
​So how do you generate more leads? 
Successful companies use a combination of tactics that best fit their market and objectives ( see the list below).
Since prospective customers might not be ready to buy immediately, they also design a follow up system to nurture the leads. There are many tactics to choose from including advertising, mailings, social media and events.

 
Picture
Picture
Which tactics will work best for you?
​ 
Puppies are great (I love puppies) !


 But even with these cuties on your side, you will get the best results when you start your lead generation efforts with a solid process like the one outlined below: 

Picture
For example, Sally Forth Products is new retail business that creates high-end, customized products for individuals. They’ve gotten great feedback from current customers, but this type product is only reordered once a year.  Looking at their overhead and other costs, they realize that need to double their customer base by 50% by the end of the year to break-even. 
Picture
 Sally Forth's current customers are in a high-income demographic and women drive the majority of purchase decisions.  They have  found that customers can be segmented by the way they approach the purchase decision. 
1) Nina Needitnow  -- has an immediate need for the product, knows the style she wants and the sales cycle is short. This type of  customer needs a minimum of nurturing but needs polite, personal, responsive service. 
2) Greta Gather -- is thinking and planning. She may love the concept, but may consider it for over a year before deciding. 
Picture

​The team at ​Sally Forth Products decide they to promote awareness and attract more "Ninas".  Both target customer types tend to to to the same sources for information, so they chose tactics to suit each buying cycle.
Picture
​Sally Forth Products is currently running traditional and search engine advertising, experiencing varying levels of success. To address the immediate needs of "Ninas" they added the phone number in their search engine ads, then streamlined the contact process and trained the team to answer the phone in a friendly, professional manner by the first or second ring. 
​They've also decided to compliment the ads they are running with a digital campaign to nurture "Gretas". They're developing two downloadable pieces of content to gather the emails of interested individuals and a series of emails to follow up the download. To deliver this content, they are beefing up their social media presence and plan to promote posts to their targeted audience.

​
Picture
Sally Forth Products put their plan into action; they logged the source of all new customer calls and are eliminating ads that did not generate customer interest.  Their email list has tripled with some of the "Gretas" converting earlier than expected in the cycle. 
Picture
Lead generation is important to building your business and following these steps will help you get better results. 

If we can help you determine the tactics that will fit your business situation, please contact us. 

Thanks for reading !  

Nancy

 

Need ideas?  Get the 14 Tips to Build and Grow Your List today!
14 Tips to Build Your Email List
0 Comments



Leave a Reply.

    About our Blog:

    Marketing Tips is dedicated to providing busy professionals and local businesses with information on marketing trends, strategy and tactics in a way that is both accurate and easy to read.

    Don't miss a post! subscribe using the RSS feed below or request our newsletter.

    RSS Feed

    Categories

    All
    B2B
    Branding
    Business Owner
    Business Plan
    Communication
    Content Marketing
    Customer Satisfaction
    Customer Success
    Entrepreneur
    Follow Up
    Idea Generation
    Local Marketing
    Marketing
    Medical Marketing
    Networking
    New Products
    Patient Satisfaction
    Positioning
    Quote
    Small Business
    Social Media
    Start Up Marketing
    Surveys
    Trends
    Value Proposition

    Contact Us for More Information
    We respect your privacy. For information about our privacy policy, please click here.

    Archives

    October 2020
    September 2020
    August 2020
    July 2020
    May 2020
    March 2020
    November 2019
    July 2019
    May 2019
    March 2019
    January 2019
    October 2018
    August 2018
    July 2018
    April 2018
    March 2018
    January 2018
    December 2017
    November 2017
    October 2017
    August 2017
    June 2017
    May 2017
    April 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016

    View my profile on LinkedIn

Home

About

Expertise

Contact


​Copyright © 2020 Broad Reach Marketing Services, LLC
Photo used under Creative Commons from ProFlowers.com