Put your business on the map!
If you're opening a new business or serve local customers, one of the first things you do is to make it easy for customers to find you.
Start by creating a profile that accurately describes your brand and services, then claim your profile at these sites:
1) Google. If you are a small business targeting local customers, signing up at Google My Business is one of the first actions you should take. Listing with Google can literally “put you on the map” and get your business hours, phone number and location shown on the map results of the leading search engine. Once you're in their system, you can add posts to your listing, noting your specials, new products or other offers. This can help your business stand out -- and this service is free.
2) Bing Though Google is the dominant search engine, 1 in 5 people use Bing.
3) Yahoo comes in third for search engine usage, Yahoo has partnered with Yext on their listings and they try to confuse you into paying for the Yext service, but if you look closely and scroll down past the paid options, you can obtain a free listing.
4) Super pages – this site can come up in a search -- blank or inaccurate profiles could turn off a prospective customer.
5) Manta – Manta is another frequently used listing that can be helpful for both business and personal professional profiles.
In addition, depending on your business type and situation, there are other sites and organizations that may be worthwhile to consider, such as Citysearch, Business Journal, or Hotfrog. If you are willing to pay a fee, local groups and industry specific sites may also offer listing opportunities -- for example, your local Chamber of Commerce, The Better Business Bureau or Angie's List.
Registering to be found is key building block of a local marketing strategy.
Whether you’re a new business or one that’s been around a while, remember to claim, verify and maintain accurate information on search sites. Review them periodically to make sure they reflect the current state of your business – especially if you move, change business hours or expand your services or product line.
For help with creating or maintaining your online presence, call Broad Reach Marketing for more information.
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Marketing Tips is dedicated to providing busy professionals and local businesses with information on marketing trends, strategy and tactics in a way that is both accurate and easy to read.