This is the third and final blog in our series of three focusing on rebranding a business.
The first blog, “When is Rebranding the Answer?” concentrated on the questions to ask and situations where rebranding may be the strategically right thing to do for renewing or expanding your business.
The second, ” So You’ve Decided to Rebrand- What’s Next?” focuses on the process of researching and defining your new brand.
Our final blog, "The Nitty Gritty Rebranding Check List" is just that - a tool developed to assist you as you go about your re-branding effort.
The Rebranding Checklist
Phase I – Creation
Complete your market research
Gain Feedback - Inputs from:
Re-define your positioning
Gain Stakeholder Consensus on Re-Branding Profile
Finalize your new strategic direction:
Clear Vision Statement
Company Culture & Values Statement
Clear Marketplace Value Proposition
Finalize Creative Logo tag line and styles that represents the organization as defined above
Phase II – Internal Re-alignment
Employee / Management Education and Consensus:
Why the new emphasis – What’s in it for the business and them
How it affects everyone behaviorally
How the change will be measured
Phase III – Non Web-based Re-alignment
Phase IV – Web-based Re-alignment
On-page SEO: Titles, Keywords, Meta Descriptions
Opt-in form for Email Newsletter
Phase V – External Notification
Who to Contact How to Contact
Notification methods may include:
Written Notification (letters, forms etc)
Social Media Announcements
Launch Luncheons or Festivities
Thanks for reading!
Contact us for a free copy of this checklist (spreadsheet format).
About our Blog:
Marketing Tips is dedicated to providing busy professionals and local businesses with information on marketing trends, strategy and tactics in a way that is both accurate and easy to read.