This is the third and final blog in our series of three focusing on rebranding a business. The first blog, “When is Rebranding the Answer?” concentrated on the questions to ask and situations where rebranding may be the strategically right thing to do for renewing or expanding your business. The second, ” So You’ve Decided to Rebrand- What’s Next?” focuses on the process of researching and defining your new brand. Our final blog, "The Nitty Gritty Rebranding Check List" is just that - a tool developed to assist you as you go about your re-branding effort. The Rebranding Checklist Phase I – Creation Complete your market research Gain Feedback - Inputs from: Critical Customers Clients Employees Management Key Stakeholders Re-define your positioning Gain Stakeholder Consensus on Re-Branding Profile Finalize your new strategic direction: Clear Vision Statement Company Culture & Values Statement Clear Marketplace Value Proposition Finalize Creative Logo tag line and styles that represents the organization as defined above Phase II – Internal Re-alignment Employee / Management Education and Consensus: Why the new emphasis – What’s in it for the business and them How it affects everyone behaviorally How the change will be measured Phase III – Non Web-based Re-alignment Marketing Collateral:
Phase IV – Web-based Re-alignment
Images On-page SEO: Titles, Keywords, Meta Descriptions RSS link Analytics Opt-in form for Email Newsletter Phase V – External Notification Who to Contact How to Contact Customers Clients Vendors Contractors Regulatory Bodies Others Notification methods may include: Written Notification (letters, forms etc) Social Media Announcements Meetings Launch Luncheons or Festivities Thanks for reading! Contact us for a free copy of this checklist (spreadsheet format).
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