The Nitty Gritty Rebranding Checklist

 
This is the third and final blog in our series of three focusing on rebranding a business.
The first blog, “When is Rebranding the Answer?” concentrated on the questions to ask and situations where rebranding may be the strategically right thing to do for renewing or expanding your business.
The second, ” So You’ve Decided to Rebrand- What’s Next?” focuses on the process of researching and defining your new brand. 
Our final blog, "The Nitty Gritty Rebranding Check List" is just that - a tool developed to assist you as you go about your re-branding effort.   
                                    
The Rebranding Checklist
 
Phase I – Creation
 Complete your market research
Gain Feedback - Inputs from:
                         Critical Customers
                         Clients
                         Employees
                        Management
                        Key Stakeholders
Re-define your positioning
Gain Stakeholder Consensus on Re-Branding Profile
Finalize your new strategic direction:
                        Clear Vision Statement
                        Company Culture & Values Statement
                        Clear Marketplace Value Proposition
Finalize Creative Logo tag line and styles that represents the organization as defined above
 
 Phase II – Internal Re-alignment
 Employee / Management Education and Consensus:
                       Why the new emphasis – What’s in it for the business and them
                       How it affects everyone behaviorally
                       How the change will be measured
 
 Phase III – Non Web-based Re-alignment
Marketing Collateral:

• Brochures and Sell Sheets
• Presentation / Video Templates
• Printed Customer Appreciation Items
• Partner / Membership Listings
• Business Cards / Letterhead
• Note cards

 Business Process & Internal Documentation:

• Invoices, Estimates and Sales Order Templates
• Phone Messaging 

Signage:

• Office / Building
• Billboards
• Trade Show Equipment
• Vehicles 
• Uniforms

                                        
Phase IV – Web-based Re-alignment

• Business Directories and Directions
• Social Media Accounts
• Partner Listings
• Website Editing:

                        Content
                     Images
                     On-page SEO: Titles, Keywords, Meta Descriptions
                     RSS link
                     Analytics
                     Opt-in form for Email Newsletter
 
Phase V – External Notification
                                                                           Who to Contact              How to Contact
                        Customers
                        Clients
                        Vendors
                        Contractors
                        Regulatory Bodies
                        Others
 
Notification methods may include:
                        Written Notification (letters, forms etc)
                        Email
                        Social Media Announcements
                        Meetings
                           Launch Luncheons or Festivities
 
Thanks for reading! 

Contact us for a free copy of this checklist (spreadsheet format).