Face to face meetings and networking are a major part of many businesses' marketing strategy. With the outbreak of Covid-19, with meetings and events cancelled, it is a good time to step back and reexamine our short and longer-term marketing/communication initiatives.
So what adjustments can be made?
1) Your online presence is more important now than ever
Start by checking your Website and email list:
Is your website up to date? It might be a good time to refresh your content, paying attention to your key messages and keywords.
2) Think Beyond Digital
With people staying home and social distancing – they may be more open to talking by phone and/or reading their mail.
3) Bring people together using technology
Is a meeting needed to brainstorm or exchange ideas? There are several tools you can use:
To sum it up -- don’t just hang in there – grab this as a unique opportunity.
The businesses that look at this as a challenge -- to freshen their marketing approach and even capture new business -- can and will prosper.
If you have any questions or would like to talk about your communication strategy, contact us.
Thanks for reading!
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Marketing Tips is dedicated to providing busy professionals and local businesses with information on marketing trends, strategy and tactics in a way that is both accurate and easy to read.