When considering marketing options for new business, owners often ask about websites.
Questions like Do I really need a website? or How much will I have to spend? are frequently on their minds. There is a good reason for this – a website is a major investment of time and resources.
So if this is something that you've been thinking about, keep reading! We've compiled the following considerations, recommendations, and cost estimates to help you.
Question 1 -- Do you need a website?
Yes. A website is a recommended investment in the success of your business.
A well-developed website:
Note: There are a very few small businesses that can survive totally on word of mouth or by having a great location. But for the vast majority of businesses, prospective customers will use the website as a verification that you are a real business.
Question 2 – how much should you expect to spend?
The answer depends on your business situation - the type of business, the profile of preferred customers and the marketing strategy to attract them.
Effectively launching or reinvigorating a business goes beyond creating a website and includes developing a marketing strategy with more than one way to attract customers. So how much you should spend depends on several factors -- look for options that fit your business goals and budget.
Thanks for reading! For questions on websites or marketing strategies to grow your business, contact us.
About our Blog:
Marketing Tips is dedicated to providing busy professionals and local businesses with information on marketing trends, strategy and tactics in a way that is both accurate and easy to read.