Once again someone has asked when you are going to get a new website. You're definitely not excited about spending the time and resources it would take to get it done.
Do you really need to do it? It's an important decision – in this digital age, your website is a critical part of your business’s success. It’s often the first—and in some cases the only—interaction customers have with your business.
Answering these questions might make your decision easier ...
Is your site:
Why are these important?
1) A great representative of your brand? Because first impressions are important -- you should evaluate if the site makes the impression you'd like. Has your target market changed since you launched your site? If you’re not sure, try asking recent customers or prospects what they think of your site.
2) Fast loading and easy to navigate? As companies grow, they often add pages to their websites. Adding pages that way can create a site that is difficult to navigate. Customers may become frustrated if loading is too slow or it takes too many clicks to get to their information. You can check if this is a problem with Google's free analysis.
3) Mobile friendly – Mobile is becoming increasingly important. Over half of internet traffic now comes from a mobile device. If you love your site, it may be possible to transfer the content to a template that looks good on both a PC and mobile phone (responsive design) at a lower cost and effort than building a new site.
4) Attracting needed traffic? Your website might be fine, but you can generate a higher ROI by enhancing the digital strategy that drives traffic to the site. A digital strategy can include complementary components, like SEO organic traffic, Adwords and / or Bing Ads for paid traffic, content marketing and social media.
Thanks for reading!
Broad Reach Marketing provides practical, effective solutions to connect with your customers.
If you’d like to discuss any of these points or find out more, contact us !
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Marketing Tips is dedicated to providing busy professionals and local businesses with information on marketing trends, strategy and tactics in a way that is both accurate and easy to read.