I recently tried out LinkedIn’s polling function, using a hastily written survey. The first hurdle encountered was the character limit on the answer options, and when I condensed the answers they were not as well balanced as the original ones.
Learning #1: Plan for short responses
As this was just an experiment to try out the polling feature, I forged on ahead to see what would happen. The first 5 responses came in the first few minutes. After that, it slowed, so I added a comment and sent a note out to a few connections to stimulate interest. Even then, after a week the poll only had 20 votes out of 431 views, a 4.6% response rate.
Learning #2: Expect a low response rate
Since no one chose the “Something else” option, if I were to do this again, I’d use five balanced answers with a neutral one in the center. I also learned that the poll was only seen by first degree connections, so might not be a representative sample of the LinkedIn population.
But despite the flaws, the poll did seem to indicate a trend (20% option 2 vs. 80% option 3), which is in line with the advice from leading marketing blogs -- for brands to emphasize messaging that shows support for their customers and the community during the current crisis.
Learning #3 Though visibility on LinkedIn is important to your personal (and company) brand, not all exposure is positive. It’s a good idea to think about your target audience’s perceptions before you click that post button.
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