Do your customers know that you appreciate them?
Listening to your customers while making sure they receive excellent products and services is essential to building a long-lasting brand. It’s a year-round job! Any season is a good time for customer appreciation, but during the holidays, taking time out to thank your customers is a nice way to let them know you appreciate them.
What's the best way to do this?
It depends on your business situation and who your customers are. Start by thinking about what you know about your customers and what they might value or enjoy, then scan the list below for ideas.
If you decide to send gifts, select ones that are consistent with your brand values. For example, if your values include supporting the local community, choose treats from non-profits or gifts from local artists or businesses. In the Triangle area, Life Experiences, Inc offers wonderful brownie and cookie trays for your office or key customers. The artists at StarworksNC offer unique glass, pottery, and woven gifts. For those environmentally minded, the World Wildlife Fund has an array of choices. Or instead of gifts, you could offer to donate to a charity of their choice.
Thank you for reading! We appreciate our readers and wish you a Happy Holiday season.
As a customer, what type of customer appreciation do you value most?
Do you know of a non-profit with ideas for customer gifts? Please feel free to share the links in the comments.
About our Blog:
Marketing Tips is dedicated to providing busy professionals and local businesses with information on marketing trends, strategy and tactics in a way that is both accurate and easy to read.