If you're opening a new practice or want patients to find you more easily, put your practice on the map! Registering to be found is one of the key building blocks to an effective local marketing strategy.
Start by creating a profile that accurately describes your mission, services, and contact information.
Then claim your profile at these sites:
1) Google. When you open a new practice, sign up at Google My Business. This is one of the first actions you should take because listing with Google can literally “put you on the map” (Google Maps) and get your practice hours, phone number and location shown on the map results. Once you're in their system, you can add photos and videos to enhance your information. In addition, Google offers the option to add posts to your listing, noting any specials, new services, or events. You can even feature your latest blog. These posts can help your practice stand out -- and you don’t have to pay for this feature.
2) Bing Though Google is the dominant search engine, 1 in 5 people use Bing, to complete and verify your profile on this search engine as well.
3) Yahoo comes in third for search engine usage. Now Yahoo has partnered with Yext on their listings and they try to confuse you into paying for the Yext service, but if you look closely and scroll down past the paid options, you can still obtain a free listing.
4) Yelp – a surprising number of people look at Yelp reviews for healthcare practices and providers.
To claim your listing, first check here to see if your practice is already listed.
Then if your practice is not yet listed, click ‘add your business to Yelp’, enter your information and submit.
Please note that you will need to confirm the email address you provide to complete your business submission.
If your practice is already listed, here's how you can claim it.
5) Patient review and rating sites are also important – Check your profiles at sites like HealthGrades.com, ZocDocs, Vitals.com and RateMDs.com
In addition, depending on your practice type and situation, there are other sites and organizations that may be worthwhile to consider. If you are willing to pay a fee, local groups may also offer listing opportunities -- for example, listing with your local Chamber of Commerce is usually worthwhile.
Remember to verify and maintain accurate information on search sites. This is important whether you're in a new practice or one that's well established.
Once you are registered, set up a schedule to review your listings on a regular basis to make sure they reflect the current state of your practice. Be sure to reflect changes in practice hours or services and check for new reviews. Four Tips on maintaining your online reputation.
For help with creating or maintaining your online presence, call Broad Reach Marketing for more information.
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