Augmented Reality (AR) is an exciting frontier with great possibilities for incorporation into your Marketing Strategy.
The first most wide-spread application of this new technology has been recently offered by Niantic and their augmented reality game – Pokemon Go.
I’ve tried it – have you? I've seen kid and adults all over pursuing the virtual creatures. It can be a good way to get out, get moving and even play as family activity.
But what does this mean for small business marketing?
It could be the start of a new trend. According to Larry Kim, Founder of WordStream:
“What this means for marketers is that the next time those adults are asked to interact with an augmented-reality interface on their mobile device, it's no longer a foreign concept to them. They're growing comfortable with it. They even enjoy it. That's super important, because pushing new marketing technology on consumers before they're ready typically spells instant rejection of the concept.
Virtual and augmented-reality devices are expected to become a $4 billion market by 2018. Pokémon Go just ramped up adoption in a massive way, helping pave the way for businesses that will use this technology in the future to connect with consumers.”
This technology as a new marketing tool could be growing exponentially over the next few years and even months, so now is the time to learn, experiment and analyze how it might or might not fit in with your organization’s marketing efforts.
If you are a consumer-oriented business that relies on foot traffic, Pokémon Go might be a great way for your business to “Lure” in potential customers. You could take advantage of being close to Pokemon “Stops” and “Gyms” by enhancing your advertising and signage with a Pokemon theme.
7 possible ways to use Pokemon Go in your local marketing campaign:
Not for everyone?
But Pokémon Go isn’t an opportunity for everyone. While a family resturant or new business might enjoy the extra traffic and exposure, business and insitutions that have secured areas or security policies might want to opt out of having any of the virtual creatures on their premises.
For example, hospitals, like the Carolinas HealthCare System, are beginning to see new visitors in unlikely places. Game players may emulate suspicious behaviors, like walking around randomly taking pictures or looking at ways to enter facilities or get in the way of emergency entrances.
The Academic Medical Centre (AMC) in Amsterdam voiced their request in a clever way on social media:
"There is indeed a sick Pokémon at AMC, but we'll look after him well. Please don't visit him," the Dutch medical center stated in a Tweet that included a picture of Pokémon character Pikachu surrounded by tissues.
To request removal of a PokéStop from the app, organizations can contact Niantic, the developer, and complete a form. (Select “submit a request,” in the upper right corner and “report an issue with a Gym or PokéStop” in the menu.)
But for the majority of organizations, there are opportunites in the growing area of AR. So jump in to learn, experiment and apply augmented reality opportunities like Pokémon Go, keeping your target market and security in mind.
For example, if you use Google Drive/gmail, as many smaller businesses do, and register to participate in Pokemon Go, you give Niantic access to your entire Google account. What we did at Broad Reach Marketing Services is use a separate Gmail account for experimenting with Pokémon Go. Easy solution, but you must be cognizant of safety implications of signing onto Apps and games with your business addresses.
As augmented reality interface options become available for your marketing efforts, remember they are just another tactic – and as with any tactic, consider how the offering aligns with your customer base, branding and service offerings.
Have fun while you learn about this exciting new marketing development!
Thanks for reading,
Are you getting frustrated with your organization’s social media efforts? …. Perhaps you’re just not getting the followers or engagement you expected ?
Try these super six tips:
1. First of all, insert questions and quizzes where you can. There is definitely something intriguing about taking a quiz or voicing an opinion. Make it short and to the point. Incorporating an instant feedback mechanism for the participants will also engage readers.
A great way to generate questions is to take a few minutes and think about:
B) Remaining open between noon and one
C) Offering hours on the weekends
B) Chasing squirrels out of your yard
C) Checking out the drive thru line at your favorite fast food joint
D) Monitoring your son / daughter when they are sitting outside on the drive after a date
2. Post FAQs, facts and educational tips. Leverage any frequently asked questions, tips or facts about your products or services by sharing them in short, ‘snackable’ posts.
To make this easier, keep a running list of facts or questions as they come up so you can reference them easily. Educational tips are engaging to current and potential customers and can show your expertise or concern for the customer. Offer informational insights specific to your industry, business products or services with links to more detailed information.
3. Just like in the theaters, people enjoy behind the scenes glimpses, vignettes and outtakes.
It feels like your getting a sneak peak at privileged information while also learning a little about how things are done. This is a great opportunity to use live video -- add a little humor and you can’t miss!
Do you have a big event coming up? Either trade show, company picnic or public service project - share behind the scenes pictures / videos that tell the story about your preparations while creating interest in the event. (Remember to link to the event landing page, hashtag and/or website description for more information.)
If you're technically oriented, you can make your own GIF, but you can also find ones you can download on the web. This HubSpot blog has a great list of sites where you can find GIFs to use.
Memes are a virally-transmitted cultural symbol or social idea. The majority of modern memes are captioned photos that are intended to be funny. The world of memes (which rhymes with 'teams') is noteworthy for two reasons: it is a worldwide social phenomenon, and memes behave like an infectious cold virus, traveling from person to person quickly through social media. Often, they are parodies of popular sayings or ads. If you want to create one yourself, start with a photo and use the Google+ image edit feature or a photo-editing app like Canva.
5. Fan or Customer shout-outs and recognition! Recognize and reward loyal customers and fans who are active on your social media pages. Brief shout-outs of thanks, appreciation or recognition every now and then can increase customer and fan involvement - it shows your appreciation.
Use this technique with care -- if you are not sure if your customer would like to be identified, ask first.
6. Host or share a holiday! Are there holidays that relate to your business? Search holiday listings (example – www. holidayinsights.com) and then figure out a creative angle to tie it in to your business. Create your own custom holiday twelve month listing and then include it on your content calendar to share with your community.
It's National Classic Rock Week! What are you doing to celebrate? Have a beer with us!
March is National Crafts month - check out this bluebird house you can make in two hours.
How sweet it is -- June is National Candy month, stop in for a treat.
Other months of note: November is National Novel Writing and Aviation History month.
For the best results, start by defining your marketing objectives before developing your social media content strategy. Outline the social media channels and general topics which best fit your target market -- then build your content plan. Doing this up-front work will help you efficiently push out your messaging in a timely, consistent and effective manner.
Leverage the “Super Six” and have fun with it! If you enjoy developing your messaging then there is a better chance at catching your customers, potential customers, and fans interest to build an engaged community!!
For help with social media strategy, please contact us.
Broad Reach Marketing Services vision is to improve the viability, growth and success of small and growing organizations. The name , Broad Reach, comes from a sailing term. When a boat is on a broad reach, it moves swiftly and efficiently. That’s how we work with our clients, listening to their goals and helping them to achieve then quickly and effectively.
Our partners and associates can leverage experience gained from building small business as well as working for larger business. Since marketing is changing quickly, we are continually learning and sharpening the tools in our marketing toolbox.
Since founding the company, I’ve been privileged to meet so many genuine, helpful people. Some of these people are very visionary, leveraging their retirement savings to start their businesses, so we keep value and ROI in mind when offering solutions.
In the small business world, relationships and service is key. While a giant company may be able to get away with less than excellent customer response, a small business that acts that way won’t last long. LinkedIn is a great way to keep in contact and augment those relationships. It also is a great database for contacts that updates when connections update their profiles. In addition, I recommend that my clients have a LinkedIn page to increase awareness and credibility.
LinkedIn ProFinder can also help – on one side, it helps new and growing firms find the services it needs, and on the other, it provides a way for small firms and freelancer find leads.
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Marketing Tips is dedicated to providing busy professionals and local businesses with information on marketing trends, strategy and tactics in a way that is both accurate and easy to read.