Broad Reach Marketing Services, LLC
Broad Reach Marketing Services, LLC
  • Practical Marketing
  • About
  • Businesses We Serve
    • Healthcare >
      • Direct Primary Care Practices
      • Patient Satisfaction
    • Professional Services >
      • Client Satisfaction Surveys
    • Local Small Businesses >
      • Marketing Your New Business
      • Coaching
      • Customer Satisfaction
  • Contact
  • Blog
  • Resources
    • Website Review
    • Name your new business eBook
    • Starting a new healthcare practice
    • Marketing your Business For Growth
    • Small Business Networking Groups
  • Client Listing and Recommendations
  • Practical Marketing
  • About
  • Businesses We Serve
    • Healthcare >
      • Direct Primary Care Practices
      • Patient Satisfaction
    • Professional Services >
      • Client Satisfaction Surveys
    • Local Small Businesses >
      • Marketing Your New Business
      • Coaching
      • Customer Satisfaction
  • Contact
  • Blog
  • Resources
    • Website Review
    • Name your new business eBook
    • Starting a new healthcare practice
    • Marketing your Business For Growth
    • Small Business Networking Groups
  • Client Listing and Recommendations

Marketing Tips for growing businesses

Quote for the day

3/25/2020

0 Comments

 
Picture
0 Comments

Marketing while Maintaining Social Distance

3/19/2020

0 Comments

 
Face to face meetings and networking are a major part of many  businesses' marketing strategy. With the outbreak of Covid-19, with meetings and events cancelled, it is a good time to step back and reexamine our short and longer-term marketing/communication initiatives. 
Picture
So what adjustments can be made?

1) Your online presence is more important now than ever
​

Start by checking your Website and email list:

Is your website up to date? It might be a good time to refresh your content, paying attention to your key messages and keywords.
  • Can you post an update about how your business is responding to this social emergency on the front page?
  • You could also include the measures you are taking to ensure employee and customer safety – or consider what types of community service/contributions your company can do to help.
Do you have a database of customer emails?
  • If you have a newsletter, send out a special edition or incorporate an update in your scheduled issue. If you don’t have a newsletter, consider contacting customers/clients to see how they are faring and reassure them that you’re still able to support their needs. 

Social media:
  • If your situation has changed, update your profile on Yelp and Google My Business – For example,  if you have adjusted your operating hours (for example, if you have added special hours for just for seniors or high-risk individuals), accessibility or are providing special services for the community, you can post them on your profile, add a picture or in your Google My Business updates.
  • Facebook and LinkedIn page – post what your business is doing to support customers, employees, and the community.  You may even be able to leverage Facebook messenger to send an update, if it is urgent.
  
​2) Think Beyond Digital

With people staying home and social distancing – they may be more open to talking by phone and/or reading their mail. 
  • Think about calling or texting clients and referral sources to see how they are doing and check if you or your company can do anything additional to help them at this time. 
  • Don’t forget to freshen up your phone message.  Does it reflect your current status?  For example, a bakery/café may have to close but they still take orders for pick up or can deliver for special occasions.
  • Other options for you might be to send cards, notes and maybe even a package. This is a bit slower, but we are in this for the long run and a touch of thoughtfulness can go a long way towards increasing loyalty and word of mouth. 

​3) Bring people together using technology
​

Is a meeting needed to brainstorm or exchange ideas?  There are several tools you can use:    
  • Google Hangouts – good for anyone with a Gmail account
  • Loom - good for sharing presentations or ideas on a one to one basis.
  • Skype – good for international meetings or calls
  • Zoom, FreeConferenceCall , GoToMeeting, or MeetingMaker (local Triangle startup) or Google Meet these platforms are good for larger webinars, group or team meetings, and one on one live meetings with clients.  We've use both Zoom and FreeConferenceCall for a while now and they work quite well.  
If you are part of a networking or referral group that has regular meetings – and if the other members agree --you can use one of these applications to take it to a virtual space so you can stay connected. 

​To sum it up -- don’t just hang in there – grab this as a unique opportunity.
The businesses that look at this as a challenge -- to freshen their marketing approach and even capture new business -- can and will prosper.
If you have any questions or would like to talk about your communication strategy, contact us. 
Thanks for reading!
Picture
0 Comments

    About our Blog:

    Marketing Tips is dedicated to providing busy professionals and local businesses with information on marketing trends, strategy and tactics in a way that is both accurate and easy to read.

    Don't miss a post! subscribe using the RSS feed below or request our newsletter.

    RSS Feed

    Categories

    All
    B2B
    Branding
    Business Owner
    Business Plan
    Communication
    Content Marketing
    Customer Satisfaction
    Customer Success
    Entrepreneur
    Follow Up
    Idea Generation
    Local Marketing
    Marketing
    Medical Marketing
    Networking
    New Products
    Patient Satisfaction
    Positioning
    Quote
    Small Business
    Social Media
    Start Up Marketing
    Surveys
    Trends
    Value Proposition

    Contact Us for More Information
    We respect your privacy. For information about our privacy policy, please click here.

    Archives

    October 2020
    September 2020
    August 2020
    July 2020
    May 2020
    March 2020
    November 2019
    July 2019
    May 2019
    March 2019
    January 2019
    October 2018
    August 2018
    July 2018
    April 2018
    March 2018
    January 2018
    December 2017
    November 2017
    October 2017
    August 2017
    June 2017
    May 2017
    April 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016

    View my profile on LinkedIn

Home

About

Expertise

Contact


​Copyright © 2020 Broad Reach Marketing Services, LLC
Photo used under Creative Commons from ProFlowers.com