Face to face meetings and networking are a major part of many businesses' marketing strategy. With the outbreak of Covid-19, with meetings and events cancelled, it is a good time to step back and reexamine our short and longer-term marketing/communication initiatives. ![]() So what adjustments can be made? 1) Your online presence is more important now than ever Start by checking your Website and email list: Is your website up to date? It might be a good time to refresh your content, paying attention to your key messages and keywords.
Social media:
2) Think Beyond Digital With people staying home and social distancing – they may be more open to talking by phone and/or reading their mail.
3) Bring people together using technology Is a meeting needed to brainstorm or exchange ideas? There are several tools you can use:
To sum it up -- don’t just hang in there – grab this as a unique opportunity. The businesses that look at this as a challenge -- to freshen their marketing approach and even capture new business -- can and will prosper. If you have any questions or would like to talk about your communication strategy, contact us. Thanks for reading! |
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October 2020
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