Big dreams? Boost their chances!

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You’ve got big dreams ... 
and a great idea for a business. 




​But striking out on your own seems incredibly risky.
In fact, according to the Small Business Administration (SBA), over 50% of small businesses fail within the first five years. 
 
But then again, if you never try you’ll never know -- and that can be a huge regret as well. 
So go for it!  Just do it in a way that gives you the best odds for success.  One of the first things you can do to even out those odds is start with a solid value proposition.
If you haven't created a value proposition before, don't worry. There's more than one way to do it, and two of them are listed below to help guide your thinking. 

Option One -- Two simple sentences  
 
The first sentence has four parts:  

• The target customer 
• Statement of need or opportunity
• Product/service name and product/service category 
• Statement of benefit

 
The second sentence clarifies:  

• Why it's different and superior than the competition 

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Option 2  - Just three questions  

• What problem are you solving? 
• For whom?
• How are you going to do this better? 

​Creating a value proposition is helpful not only as a guide for your thinking, but to refer to later in your marketing.  
Have you used either of these?  Which do you prefer, or have you used something better?  

We always welcome your questions and comments!  

Thanks!

Nancy MacCreery 

 *The example is only for illustration.  As far as I know, it's not a real idea.